Different Strokes and Different Folks

Abstract In cross-cultural studies, cultures are often described based on their cultural values. Examples of such values time orientation and social self-construal. Cultures might predominantly represent one these seemingly bipolar categories, dualistic categories self-construal grouped, namely monochronism individualism ( MONO + INDV ), as well polychronism collectivism POLY COLL ). academic literature, limited focus is allocated to unique value variations or orthogonal groupings (e.g., ) – a clear gap in the knowledge base. this article, through conceptual analysis, author expounds some differences between three (found South Africa, Arab League, China) She also gives accounts Japanese French that present with , respectively) illustrate much like variants should receive more focused attention research.